App Design Project

Design and make an app icon using Adobe Illustrator.

Process:
1. Sketch at least 5 rough thumbnail sketches to brainstorm ideas.
2. Choose your favorite design and draw a more clear concept.
3. Turn in the thumbnail sketches and the concept by Wednesday (11/15). [graded]
3. Make your design in Adobe Illustrator in black and white. [graded]
4. Turn your black and white logo into final color design.
5. Export your design as PNG
6. Add context to your app and make a presentation page (8.5"x11")
7. Turn in the (1)Presentation page, (2)PNG file of your app icon design and (3).ai (adobe illustrator) file of your logo design. [DUE Friday, 12/1]

By Wednesday (11/15), on a sheet of paper or document, include:
-sketch 5 rough thumbnail sketches
-draw a clear concept of your favorite idea
-Describe in writing what your app is for and what qualities you think is important for that app to have (i.e. efficiency, communicative, durability, customer service, beauty, variety, etc.)
-Make sure your name is on it


APP DESIGN RUBRIC   

EXCELLENT 
(10 pts)
GOOD 
(7 pts)
NEAR PASSING (5 pts)
LOW PERFORMING 
(3 pts)
SIMPLICITY
(10)
App is simple and easily recognizable, it is not crowded with detail. If text is used, the app uses only one font that is simple and easy to read.
App is easily recognizable but has some detail that makes it unnecessarily complex. If text is used, the logo uses only one font but it is unnecessarily complex font
The app is recognizable but crowded with unnecessary detail. If text is used, it uses more than one font.
The app is too complex that viewer can’t identify it. If text is used, it uses more than one font.
VISIBILITY
(10)
Contents of the app design is clearly visible from the background. App is still effective in one color and reverse color.
Contents of the app design is clearly visible from the background. App is only effective in one form.
Contents of the app design is visible from the background but it almost blends in with the background.
There is no content on the app, it is just the background.
VERSATILE
(10)
App is designed in vector format, and can be scaled to any size. App is still effective in the size of a postage stamp and in the size of a billboard.
App is designed in vector format, but it’s only effective in either stamp or billboard size but not both.
App is designed in vector format but it’s only effective in one size.
App is designed in raster format.
APPROPRIATE
(10)
App is appropriate for the intended audience and fulfills its purpose.
App is appropriate enough for the intended audience to tell some connection to its purpose.
App is inappropriate for the intended audience.
App has no purpose nor audience.
PRESENTATION PAGE
(10)
The presentation page is 8.5”x11”. App is presented neatly in at least 2 different context.
The presentation page size isn’t 8.5”x11”, but it is still neat and clear showing at least 2 different contexts.
The presentation shows only 1 context that is visible.
The presentation is so low resolution or small in size that viewer can’t see what’s going on.
ZERO POINTS: The required files were not turned in, or, the app design is plagiarized.


Turn in your work here: https://www.dropbox.com/request/gc08icaoDKFqIXfZNRD4






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