Advanced Computer Graphics
Logo Design
The purpose of a logo is to identify. Logos must be immediately recognizable and represent the appropriate visual statement (i.e. professional, admirable, trustworthy, clean, reliable, etc.).
The logo designs should be unique and different from other logos of the similar company or market.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color.
1. Sketch at least 5 rough thumbnail sketches to brainstorm ideas.
2. Choose your favorite design and draw a more clear concept.
3. Turn in the thumbnail sketches and the concept by Wednesday for critique & grade, be ready to explain context and intention (11/15).
3. Make your design in Adobe Illustrator in black and white. [graded]
4. Turn your black and white logo into final color design.
5. Export your design as PNG
6. Add context to your logo and make a presentation page (8.5"x11")
7. Turn in the (1)Presentation page, (2)PNG file of your logo design and (3).ai (adobe illustrator) file of your logo design. [DUE Friday, 12/1]
By Wednesday (11/15), on a sheet of paper or document:
-sketch 5 rough thumbnail sketches
-draw a clear concept of your favorite idea
-write what your logo is for (i.e. computer, video game company, restaurant, band, superhero, delivery service, streaming media, car, sportswear, etc.) and what the "company" believes in (i.e. efficiency, durability, customer service, beauty, variety, etc.)
-make sure your name is on it
Turn in your work here: https://www.dropbox.com/request/GGYVN8GwOQrj4R8SIR65
Other resources:
Meaning behind famous 15 logos
Process behind the two logos
The purpose of a logo is to identify. Logos must be immediately recognizable and represent the appropriate visual statement (i.e. professional, admirable, trustworthy, clean, reliable, etc.).
The logo designs should be unique and different from other logos of the similar company or market.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color.
1. Sketch at least 5 rough thumbnail sketches to brainstorm ideas.
2. Choose your favorite design and draw a more clear concept.
3. Turn in the thumbnail sketches and the concept by Wednesday for critique & grade, be ready to explain context and intention (11/15).
3. Make your design in Adobe Illustrator in black and white. [graded]
4. Turn your black and white logo into final color design.
5. Export your design as PNG
6. Add context to your logo and make a presentation page (8.5"x11")
7. Turn in the (1)Presentation page, (2)PNG file of your logo design and (3).ai (adobe illustrator) file of your logo design. [DUE Friday, 12/1]
By Wednesday (11/15), on a sheet of paper or document:
-sketch 5 rough thumbnail sketches
-draw a clear concept of your favorite idea
-write what your logo is for (i.e. computer, video game company, restaurant, band, superhero, delivery service, streaming media, car, sportswear, etc.) and what the "company" believes in (i.e. efficiency, durability, customer service, beauty, variety, etc.)
-make sure your name is on it
LOGO DESIGN GRADING RUBRIC
EXCELLENT (10 pts)
|
GOOD (7 pts)
|
NEAR PASSING (5 pts)
|
LOW PERFORMING (3 pts)
| |
SIMPLICITY
(10)
|
Logo is simple and easily recognizable, it is not crowded with detail. If text is used, the logo uses only one font that is simple and easy to read.
|
Logo is easily recognizable but has some detail that makes it unnecessarily complex. If text is used, the logo uses only one font but it is unnecessarily complex font
|
The Logo is recognizable but crowded with unnecessary detail. If text is used, it uses more than one font.
|
The logo is too complex that viewer can’t identify it. If text is used, it uses more than one font.
|
MEMORABLE
(10)
|
Logo is unique and distinct from other logos of the similar company or market.
Logo is easy to recall.
|
Logo is unique and different but so unfamiliar that it isn’t easily memorable.
|
The logo appears similar to another logo of the similar company or market and could be mistaken to be the other logo.
|
Logo has no originality and is easily forgettable.
|
VERSATILE
(10)
|
Logo works across a variety of media and applications. Logo is designed in vector format, and can be scaled to any size. Logo is still effective in one color, reverse color, in the size of a postage stamp, in the size of a billboard.
|
Logo is designed in vector format, but it’s only effective in two to three forms.
|
Logo is designed in vector format, but it’s only effective in one form.
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Logo is designed in raster format.
|
APPROPRIATE
(10)
|
Logo is appropriate for the intended audience and fulfills its purpose.
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Logo is appropriate enough for the intended audience to tell some connection to its purpose.
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Logo is inappropriate for the intended audience.
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Logo has no purpose nor audience.
|
PRESENTATION PAGE
(10)
|
The presentation page is 8.5”x11”. Logo is presented neatly in at least 6 different context, including an app.
|
The presentation page size isn’t 8.5”x11”, but it is still neat and clear showing at least 6 different contexts.
|
The presentation shows more than 2 and less than 6 contexts that are visible.
|
The presentation shows less than 2 contexts, or is so low resolution or small in size that viewer can’t see what’s going on.
|
ZERO POINTS: The required files were not turned in, or, the logo design is plagiarized.
Turn in your work here: https://www.dropbox.com/request/GGYVN8GwOQrj4R8SIR65
Other resources:
Meaning behind famous 15 logos
Process behind the two logos
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